In today’s world of search engine optimization everyone’s an expert, and that is exactly what causes problems with the SEO industry…
It’s been just over a year and a half since David Mintz hired my prior SEO business to help his dwindling website that had just been smacked with enough SEO penalties from his prior SEO companies spam which quickly led to literally zero viability.
At first glance the reasons were obvious. Disgusting keyword stuffing (worst I’ve seen since the early 2000′s), cloaking, text color matching background colors, hidden links etc… Something had to be done…
We created a new website based on the Law Firm’s vision… We implemented WordPress as the CMS of choice. We then compiled a list of the negative SEO strategies and created a letter to Google identifying these strategies that the prior SEO firm did and that they no longer existed.
Soon after the website, 4injury.net was re-included into Google’s index – that’s when the link development kicked in.
Within several months we had 4injury.net ranked #3 for Colorado Personal Injury among various other keywords.. Some 400 calls and a few months later we were let go for reasons that I’ll go into at another time…
Before we knew it the website was transferred from our server to another and we were locked out which was fine, we we no longer performing SEO work. Their loss not ours, we’re one of the best out there and have a tremendous reputation for our work – the law firm… Was suckered into the ‘I’m in SEO because it’s a popular word,’ not because anyone actually knew what they were doing.
Earlier today I found out about someone from the Law Firm badmouthing my company to a potential client claiming we sabotaged their website. First, if you’re any ‘SEO Expert,’ you know you cannot sabotage a websites rankings with absolutely no access to the FTP, CMS or mySQL DB. Sure you could try to build a bunch of spam links but even that wouldn’t result in getting pulled out from Google.
The bottom line is this. It took me about 5 seconds to figure out what their problem is and it’s a problem that the new web developer/seo person has created.
The moral of this story is this. Everyone claims to know SEO. Sure, basic SEO is easy but when try to dig too deep into something you really know nothing about – this is the result. If someone really does know SEO then you’ll find a lot of information about them on the web. Check references, check rankings and if you do not do your diligence the only person you can blame is yourself.
Case Study: The Mintz Law Firm Lakewood, CO
In today’s world of search engine optimization everyone’s an expert, and that is exactly what causes problems with the SEO industry…
It’s been just over a year and a half since David Mintz hired my prior SEO business to help his dwindling website that had just been smacked with enough SEO penalties from his prior SEO companies spam which quickly led to literally zero viability.
At first glance the reasons were obvious. Disgusting keyword stuffing (worst I’ve seen since the early 2000′s), cloaking, text color matching background colors, hidden links etc… Something had to be done…
We created a new website based on the Law Firm’s vision… We implemented WordPress as the CMS of choice. We then compiled a list of the negative SEO strategies and created a letter to Google identifying these strategies that the prior SEO firm did and that they no longer existed.
Soon after the website, 4injury.net was re-included into Google’s index – that’s when the link development kicked in.
Within several months we had 4injury.net ranked #3 for Colorado Personal Injury among various other keywords.. Some 400 calls and a few months later we were let go for reasons that I’ll go into at another time…
Before we knew it the website was transferred from our server to another and we were locked out which was fine, we we no longer performing SEO work. Their loss not ours, we’re one of the best out there and have a tremendous reputation for our work – the law firm… Was suckered into the ‘I’m in SEO because it’s a popular word,’ not because anyone actually knew what they were doing.
Earlier today I found out about someone from the Law Firm badmouthing my company to a potential client claiming we sabotaged their website. First, if you’re any ‘SEO Expert,’ you know you cannot sabotage a websites rankings with absolutely no access to the FTP, CMS or mySQL DB. Sure you could try to build a bunch of spam links but even that wouldn’t result in getting pulled out from Google.
The bottom line is this. It took me about 5 seconds to figure out what their problem is and it’s a problem that the new web developer/seo person has created.
The moral of this story is this. Everyone claims to know SEO. Sure, basic SEO is easy but when try to dig too deep into something you really know nothing about – this is the result. If someone really does know SEO then you’ll find a lot of information about them on the web. Check references, check rankings and if you do not do your diligence the only person you can blame is yourself.